What is J-Ethinomics?

J-Ethinomics is a term coined by the founder of EthicsforMedia. It's the combination of journalism, ethics and economics. It's what we teach: using ethics to build trust in the news, sustaining demand for the media industry.

More generally, J-Ethinomics also highlights how the work of journalists impacts political and socio-economic development processes.

What is the basis for J-Ethinomics?

A number of studies have shown that there is a positive correlation between trust and long-lasting consumer relationships with news sources (Fletcher & Peters, 1997; Meyer, 2004; Kilger & Romer, 2007; and Vanacker & Belmas, 2009).

Fletcher & Peters (1997) demonstrated that there is a "significant positive correlation", a factor of 0.84, between trust and a willingness to demonstrate loyalty and consumer commitment toward a media company. More recently, Kilger & Romer (2007) found direct evidence that a higher level of trust leads to a greater likelihood to purchase news.

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Click here to view CIME's Theory of Change.

Click here to take a course and get certified in J-Ethinomics