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Newsletter


Our Method: Build Trust to Save Media

Our method is based on J-Ethinomics: report ethically to make your audiences demand more of your news, because they trust you.

  • Basic principle: The public perception of news as “ethical” affects a media company's economic viability. People will be more inclined to pay for your news if they consider it trustworthy.
  • Our contribution: At EthicsforMedia, we identify which ethical choices build public trust that spurs demand for the media - and how failure to comply with ethics reduces demand.
  • How it works: Public willingness to subscribe to news for a fee increases when journalists produce news responsibly, taking into account public interest. Increased public demand also attracts advertisers as a source of revenue.
  • Tangible results: By building subscriber fees and advertisers, news organizations no longer need to rely on outside subsidies or donations, and function freely.
  • Examples: As a journalist you can gain your audience's trust by revealing facts about political candidates or the financial market, including news stories about underrepresented communities, publishing location-specific public health concerns such as pollution or agricultural methods, etc..

Click here to view CIME's Theory of Change.